Wrexham & Shropshire
Train Company
http://www.wrexhamandshropshire.co.uk

Introduction
Wrexham & Shropshire operates direct trains to London from Wrexham, Shrewsbury, and Telford.

Brief
We where asked to work along side Wrexham & Shropshire’s online agency to develop and grow online ticket sales, while at the same time build brand. Target Location & Audience London & Shropshire, Business and Consumer train travel.

Sugar Response
We developed a PPC campaign that would deliver a good Return On Investment (ROI).

Although the campaign seemed straight forward, it soon became apparent after some initial research that the way people search for train tickets online would prove to be a challenge. People searched for tickets in a very generic ways using keywords like “train to London” from any location in the UK which sounds fine but we only want to attract people interested in using our train line. Our response was to devise a very complex geo targeted campaign to ensure we only got the traffic we were looking for.

Result
The overall campaign archives around 700% Return On Investment (ROI) with some parts of the campaign reaching nearly 1,800% ROI and in January 2009 we pushed the overall ROI to over 1,300%.



Company-Portraits.co.uk
http://www.Company-Portraits.co.uk

Introduction
Company-Portraits.co.uk produces portrait photographs of staff, they have a simple price per person structure and was developed by Mark Turnbull a renowned commercial and lifestyle photographer based in London with clients such as Goldman Sachs, Sainsbury’s and AXA.

Brief
The brief was simple, to drive targeted traffic to the website that will convert into a sales. Target Location & Audience London and the South East SMEs, Blue chip B2B.

Our response
Sugar’s first response was to first assist with the naming of the company. Sugar researched and analysed the market place where we soon discovered that people search for “Company Portraits” more than they do for say “Corporate Portraits” (by nearly 3 times as much). Taking this information into account the decision was taken to call the company “Company Portraits” as this would help with Paid and Organic search. We then took this information and designed a very targeted campaign that would attract just the right people in London & South East, filter out unwanted traffic like family portraits etc... maximising their budget.

Result
Company Portraits first enquiry came in less than 12 minutes of the campaign going live and the campaign is now attracting work from companies like Avon. The next stage is to design campaigns for the whole group.

UK Gas Technologies Group
http://www.ukgastech.co.uk

Introduction
UK GAS Technologies Group has evolved over two decades into a multi-million pound company, providing turnkey engineering for high purity process systems. Working, growing and learning hand in hand with a blue chip client base from Pharmaceutical, Research and Semiconductor industries, has culminated into an enviable reputation as the UK's leading process installation contractor in all three fields.

Brief
The UK Gas Tech wanted to take a different approach to marketing themselves in fields that are close net and very competitive, they also wanted to expand their business opportunities to other countries. Our brief was simple to build brand awareness and increase leads. Target Location & Audience Worldwide in 98 countries, B2B Pharmaceutical, Medical research, Solar & Semiconductor industries.

Sugar Response
We developed a strategic on-line pay per click campaign for all companies under the UK Gas Tech Group with a core focus on Puretech (pharmaceutical water purification) and its relevant products and services.

Result
"Leads have significantly increased and it has really help us expand world wide " Marketing director UK GAS.