Pay Per Click (PPC) is also known as search marketing, adwords, keyword marketing or sponsored links advertising on a search engines like Google, Bing or Yahoo.

This simple phrase belies a highly sophisticated, cost-effective and powerful tool. In fact we specialise in PPC because it is great at revealing your customers online habitats and allows you to target them in sophisticated ways - filtering out unproductive enquiries, so that contacts are made with more productive leads. We can also help you convert these leads into sales.



You can research your online market, customer and competitors quickly.
Its gives you an insight, at the outset, in how best to market your new products or services to
win online business.
It helps you target and track customers at specific times (week days or weekends) or locations
(from a 20 mile radius through to global).
It reduces your advertising costs as you only pay when someone clicks on your advert and goes to your site.
It provides instantaneous feedback as to whether your advertising is working, allowing you to constantly
and quickly improve it and win business or sales.
It simply gets you more customers and business.



Search marketing works by putting your advert or company in front of your potential customer when they have used a search engine to search for exactly what you have to offer.

In very crude terms, we select the correct keywords for the market you want to attract; we then arrange these keywords in an account with a search engine like Google or Bing.

Then when someone searches for what you have to offer, your keywords will trigger an advert (we have written) to appear either at the top or down the right hand side of the results.




The best bit is, you only pay an agreed amount when that searcher clicks on your advert and is taken to your website.

Visit our service for more information on what we do.





for more on our consultancy services for Agencies
for more on our services for Businesses
Or contact our Marketing Director Martin Long on 01892 539977 or martin@sugarmarketing.co.uk