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What is Pay Per Click (PPC)
Download this as a PDF Why market your company on-line ?
There are now over 32 million people online, 67% of the total GB Adult population. Over 13 million people will have accessed the internet at work in the last month which is why UK companies are now shifting their advertising spend online. There are many different forms of on-line marketing, but at Sugar we focus our attention on just one, “Pay per Click” also known as Search Marketing, Ad Words, PPC, Keyword Marketing, or Sponsored links.
Why?
Simple, because it works. “Pay per Click” allows you to specifically target your potential customers when they are searching for what you have to offer, it can be used to help you understand how and what your customers are searching for, and the best thing about “Pay per Click”, is you only pay when someone clicks on your advert, someone who is searching for your product/services.
It's Not Search Engine Optimisation
“Pay Per Click” advertising is not Search Engine Optimisation (SEO) What is SEO. It is a totally different form of marketing, one that guaranties you will be at the top of the search engines.
What is “Pay per Click” Keyword Marketing ?
Keyword marketing is entering a word or a collection of words into a search engine (Google, Yahoo etc.). Whatever you have typed is called a keyword eg. "Solicitor", "New kitchen" "Office alarm system" or "Holiday in France".
If for example you search for "solicitor" using Google you will gain two kinds of results.
First, is the main organic listing and second, are the Google sponsored ads (pay per click ads) at the very top and down the right hand side of the page.
Other search engines work in much the same way.
Have a look for yourself go to www.Google.co.uk , put in a product or service you offer and see the results. Any competitors?
Why is “Pay per Click” marketing so good ?
Simply, “Pay per Click” marketing gets your message or service in front of potential customers, those who are requesting information on the products or services you have to offer. This means the conversion rate can be much higher than conventional marketing methods making it more cost effective.
How do you get to the top of Google ?
To get your company listed in the main section of the search engines can take a huge amount of time and money. There is no guarantee of getting to the top or staying there, competition is high and search engines change their criteria constantly. However, “Pay per Click” marketing allows you to get right at the top of the search engines in minutes with as many different products and services as you wish.
What does Sugar Marketing do ?
We offer a full “Pay per Click” campaign set-up ongoing develpment service. We build and grow your account organically, analysing and re-assessing it's progress constantly to make sure it continues to produce high results. We have developed a full understanding of how “Pay per Click” marketing works, how customers search and what makes them choose you over your competitors.
Here is a simple breakdown of how we work with customers.
We work closely with you to develop the principal campaign, developing all the initial keywords, the advert copy that goes with them and landing page allocation (where the customer is directed).
We monitor your account closely for the first few weeks, constantly re analysing it to ensure the bid amounts are correct and we can gather the right data to develop the account further.
We monitor your account monthly analysing the results, adjusting and developing your keywords and Ad text to achieve maximum return on investment. We look at expanding areas that are performing well, add any up and coming marketing activities and run a full report so you can monitor its progress.